Utility Strategies for Managed EV Charging, Solar Visibility and TOU Optimization

Customer participation is central to the success of utility EV and DER programs. In this session, Tampa Electric and SMUD will share how they are improving customer-facing strategies through managed EV charging, solar visibility and time-of-use optimization.

Tampa Electric will show how EV load control can provide direct customer value through bill credits and access to lower rates while supporting demand response goals. SMUD will highlight how real-time DER awareness makes it easier to identify EV and solar customers, improve outreach and accelerate enrollment.

These examples will demonstrate how customer-focused program design can increase participation, improve satisfaction and support broader grid flexibility goals. Attendees will gain actionable takeaways on engagement, enrollment and program scalability.